Archive for May, 2010
Santa Clara Chiropractic: Growing Older Doesn't Have to Hurt
May 17th, 2010 | 
Author: If you’re over forty years old you know that as we age our body feels and acts differently than it used to when we were younger. It just doesn’t seem right that our body seems to become less “cooperative,” while our mind appears to improve and become more “inventive.” We’re stiff when we get out of bed; certain activities during the day make us sore at night; and, if we’re not mindful, even a motion as simple as turning too hastily or bending over to pick up a dropped pencil, can send our back or some other muscle group into spasm. Fortunately, there is help for us, “boomers,” that is not only beneficial in slowing down the aging process of the body, but can aid us in avoiding some of those problems completely.
For an example, arthritis. Most of us would agree that, with the exception of pharmaceuticals, allopathic medicine fails to attend to this age-related challenge. What is the basis for such a limited approach? It is because most medical doctors focus only on the symptoms of arthritis. Chiropractic care, on the other hand, not only is beneficial in relieving the pain of arthritis, without drugs and their side effects, but it looks for the origin of the condition and eliminates it. Chiropractors, like your Chiropractor in Santa Clara, have been helping individuals suffering from pain caused by arthritis, and other age-related challenges, for over a hundred years.
Repetitive stresses, years of poor gait and incorrect posture, and lack of beneficial movement produce wear of various joints over time and cause the arthritic changes the body experiences as you get older. Chiropractic adjustments restore motion back into your joints and decrease any vertebral misalignments that may be causing irritation and restriction. In addition to causing arthritic changes in the spine and increasing pain, did you know that misaligned vertebra can also reduce your resistance and immunity? It’s an irrefutable fact, and this could be one of the reasons why it may seem that as you get older you experience more health problems and that it frequently takes longer for you to feel better again. Studies have shown that older individuals who are under chiropractic care stay healthier. To put it another way, as you get older, chiropractic adjustments are good for what ails you!
When it comes to the health of the musculoskeletal system, chiropractors are highly proficient whether it’s the small, growing frame of an infant or the full-grown body of an aging adult. Your chiropractor is experienced in working with the aging process of the body and has exceptional observational and diagnostic skills that help in detecting spinal misalignments and joint degeneration. In fact, a chiropractic examination can frequently reveal some age-related changes before they’ve begun to create noticeable pain. Moreover, your Chiropractor in Santa Clara can check your posture and check your gait to identify inappropriate patterns that could generate more arthritic changes in the future.
So, if feeling your age has become a painful experience, call your Santa Clara Chiropractor today!
You Say Tomato and I Say…Sunscreen
Aah, summertime. Time to head for the beach or a nice sunny park. So, bring out the picnic basket and blanket, the toys and swimsuits, and the sunscreen and tomatoes. Tomatoes!? Yep, that’s what I said. Tomatoes are high in lycopene, an antioxidant, which not only increases collagen in the skin and adds up to fewer lines and furrows, but actually helps to protect the skin again sunburn. According to Prevention Magazine, a recent study found that volunteers that consumed five tablespoons of tomato paste daily for three months had 25 percent more protection against sunburn.
Chiropractic Internet Marketing Strategy: Do it Yourself or Outsource?
Here’s an interesting question for you to consider: Do you want to keep your chiropractic internet marketing in-house or do you want to hire a professional? There are pros and cons to both, and the answer lies in your particular situation. Let’s check out the advantages and disadvantages of both.
Advantages of in-house chiropractic internet marketing
- There is a lower monthly cost involved in using someone already employed by you.
- The staff knows your practice intimately. Your staff has a good understanding of your clinic’s particular services and, therefore, is able to describe your specialties easier than those who don’t know the specifics of your particular practice.
- You can communicate anytime. Being in-house it is easier to set up times to have meetings or just to chat about situations on the fly.
Disadvantages of in-house chiropractic website marketing
- The staff may not be fully aware of what SEO (search engine optimization) is, let alone how to accomplish it. In that case, a lot of education and training will be needed to make sure SEO gets done right.
- The staff may be overworked. Sometimes the time it takes to do SEO can be underestimated. It is an ongoing process that can actually be a full-time job. If a marketing manager has been told to do SEO as well as his or her full time job, obviously that person will be overworked and feel overwhelmed.
- Attention needs to be paid to detail. This goes together with Point #2. If the staff is overworked, they have no time to check out search engine news and keep up-to-date on how the search engines have changed the game each week and what needs to be done to implement those changes to keep your clinic internet presence up in the rankings.
Advantages of using an outside professional
- Chiropractic marketing companies are specialists in the field. They have experience in working on numerous clinics and their websites and optimizing them for SEO. They know, first hand, what works effectively and what doesn’t.
- There is a dedicated team at the company who will be working on your site and can give it the attention it requires.
- The company has a specific plan and won’t be just jumping around, going from short term tactic to short term tactic with no organized strategy and no clear way to reach your desired goals. In other words, they have an “integrated” internet marketing strategy.
Disadvantages of a chiropractic internet marketing company
- Let’s face it, it can get expensive, but costs vary widely from company to company. Some companies out there are charging $600-$700 a month for their services. It is definitely worth your while to shop around and research before you buy.
- There is usually a commitment. Most chiropractic internet marketing companies will want you to sign up for at least six months to a year.
- Account management can be a problem. With high turnover rates at many companies, especially the big ones, there may be a chance that you’ll get handed from account manager to account manager just when you were building a relationship of trust. You may have to start over again, maybe even have to redesign and reiterate your strategy with the new manager.
Now that you’ve taken a moment to look at the pros and cons of both keeping your internet marketing in-house or hiring a professional, the solution to SEO and your internet marketing strategy will depend on the size of your practice, the time and staffing you can devote to it, and your overall long-term goals.
Now, of course, we are a chiropractic internet marketing company that specializes in helping chiropractors with their internet presence. So, I will admit that I am a bit biased on the side of your hiring an expert to do it right. If you are thinking of hiring a company to develop and implement your internet marketing strategy, it is tremendously important for you to hire one that specializes in chiropractic clinics. Why? Because we understand the chiropractic profession intimately. Therefore, in the long run it will save you both time and money not having to explain what chiropractic is about to some general SEO company. There are several of us out there.
If you are going to go with an outside company, be sure to read the fine print. Look at the bottom of their page for a disclaimer. If they have one, read about their “typical” results. You don’t want to be fooled by outrageous claims even though such hype can be enticing. Remember, your internet marketing strategy is just one stream of new patient leads. Even though chiropractic internet marketing is fast becoming a great source for new patient leads, and even though internet marketing gets more important with every passing day, and even though it is a crucial area in which to generate new patient leads, it is still not the only source of marketing you will need to succeed in your practice.
Whether you choose to keep your internet marketing in-house or to hire a professional, you want to be sure that the time and money you spend on SEO gets you where you want to go. A member of your staff that does your internet marketing for “free,” while squeezing those efforts in-between other tasks, may “cost” you in the long run. A professional whose sole focus is internet marketing, won’t lose sight of your goals. Internet marketing is essential to your practice, so choose your chiropractic internet path wisely.
Posted in chiropractic marketing | 
Tags: chiropractic internet marketing, chiropractic marketing, SEO | 
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Surgery As a Last Resort at Any Age
As a chiropractor, it is my professional point of view that surgery should be the last resort for conditions of the back, hips, and knees. Chiropractic treatment is a conservative, non-invasive and drug-free approach to problems relating to the musculoskeletal system. That said, I am also of the persuasion that surgery for most health problems should be a last resort as well. As I’ve said before, there is no such thing as a “minor” surgery. All surgeries, no matter how small, carry big risks. But, not only is surgery risky, there is no “undoing” this permanent attempt at correcting a problem. However, until just a few years ago, I would not have imagined that weigh loss would fall under the “only have surgery as a last resort” category. But, more and more adults are having bariatric surgery or other weight-loss surgery as an attempt to remedy their obesity. Again, surgery is surgery, and this type of surgery has high risks for already “at risk” obese adults. What has been even more disturbing to me is the fact that some parents are opting for surgery for their obese children, even though the risks of bariatric surgery are not only substantial in general, but the long-term safety and effectiveness in children remain largely unknown.
Now, what I am about to pass along will probably fall into the “duh, you think” category for most of us, but in reviewing studies on the “obesity epidemic,” scientists from Britain and the United States lifestyle changes such as better diet and more exercise should always be the first option, and treatment with drugs should be used rarely. In other words, bariatric surgery, or weight-loss surgery, such as operations to apply gastric bands to limit the stomach size of severely overweight people, should be a last resort.
Yes, it is true that childhood obesity can adversely affect almost every organ in the body and often has serious consequences, including high blood pressure, abnormal blood fats, insulin resistance or diabetes, fatty liver disease, and psychosocial complications, it is also true that parents need education (and perhaps intervention) and schools need to provide better food options and more daily exercise for children, and communities need to support parental efforts as well. No “toys” as a prize for buying high caloric kids meals is just the beginning. In my opinion as a healthcare provider, without education and support, even children who undergo bariatric surgery will continue to crave high caloric foods and still not get the healthy exercise they need.